Being
Brand design for mental health app called 'being'
Heart For Being
Heart is heart
Heart has no gender
Heart can make you feel happy
Heart can make you feel sad
Heart allows you to cry
Heart allows you to laugh
Heart can make you feel positive
Heart can make you stop thinking negative
Heart can feel what you think
Heart is love
Heart is health
Heart is believe
Heart is mental health
Heart is being.
Primary Brand Gradient
Gradients denote movement, progression and a change from something to something else. In the same way the brand aims to move people from a restless state of mind to a peaceful state of mind.
Gradient 1 (Loud)
#FF9F9F
#EC94FB
#96B3FF
Gradient 2 (Medium)
#FFB2B2
#F3A8FF
#98B5FF
Gradient 3 (Light)
#FFE2D9
#FBD4FF
#CBCFFF
Primary Brand Colours
A subtle palette of peach, purple and blue has been derived from the gradient itself to bring youthfulness and freshness to the brand.
Peach
#FCAFA2
Purple
#C38CD7
Blue
#79A1D1
Secondary Brand Colours
Secondary palette has been created to compliment the primary palette while creating any illustrations/artworks, social media posts, banners or flyers.
Yellow
#F2D857
Aqua Blue
#80C9D4
Slate Grey
#666E86
Primary Typeface
Image Styling
Usage of gradient in the heart/background and complimenting it with different sized circles. Using BnW images makes the gradient stands out and creates an impact.
Image Styling
Usage of 'multiply' layer style to make the elements look transparent.
Conceptual Visuals
Showing the heart as a real 'being' by depicting a mix of something abstract and reality together.
Emojis
Content Representation
Usage of emojis to represent any sort of content that goes well with the expression.
Illustration style
Art style to be used sporadically to portray any story through minimal illustrations or any specific social media posts/ad campaigns.
